“The Pope Video” for March addresses

 “children and families in difficulty “

 (Vatican City, March 10th, 2016)  This Thursday march 10th, the third edition of The Pope Video -“Children and families in need”- was launched from Argentina and to the world. The Pope Video consists of a series of viral videos made by the Pope´s Worldwide Praying Network (Apostleship of Prayer) to spread Francis´ monthly prayer intentions for the challenges facing humanity and inviting men and women around the world to participate.

In this third edition, The Pope Video focuses on the protection of families and children, so Pope Francis invites to join His intention “That families in need may receive the necessary support and that children may grow up in healthy and peaceful environments” .

The project, conceived and executed by the La Machi, an international creative boutique for good causes, was launched last January and has more tan 7 million visits in ten languages.

This video was possible thanks to the support and collaboration of the following institutions: Society of Jesus, Indigo Music, Rome Reports, Getty Images Latam, SADAIC, SICASALAAA, R/GA. In collaboration with: Centro Televisivo Vaticano.


Where you can see the video?





About the Pope Video

The Pope Video is a global initiative developed by the Pope’s Worldwide Prayer Network (Apostleship of Prayer) to disseminate the monthly intentions of the Holy Father concerning the challenges facing humanity. The videos seek to unite people in praying with Pope Francis for those challenges. The Project has the support of the Vatican Television Center (CTV), sole owner of the rights. For more information: http://www.thepopevideo.org.

About the Pope’s Worldwide Prayer Network (Apostleship of Prayer)

For over a century, the Apostleship of Prayer has been publishing to the world the prayer intentions entrusted to them by popes. Now in this digital age it emphasizes its role through the Pope’s Worldwide Prayer Network as it employs new media technology for communicating the prayer intentions. Its mission is to unite people in prayer and service in response to the challenges facing humanity which the Holy Father expresses in his monthly intentions. Those who participate in this network are encouraged to become apostles in daily life through a spiritual path called “Way of the Heart,” transforming those who take that path in the service of the mission of Jesus Christ. Founded in 1844 and present in over 100 countries, the Apostleship of Prayer unites more than 35 million people in its network, including its youth branch, the Eucharistic Youth Movement. For more information: //www.popesprayer.va.

About La Machi

Founded in 2012, with offices in Barcelona, Buenos Aires, and Rome, La Machi is a creative boutique specializing in communication to advance good causes. Its mission is to help companies, NGOs, and religious institutions communicate their philanthropic purposes. It specializes in strategic communication, creative advertising, digital development, and fundraising. La Machi has been recognized as a “Friend of Project Red” (RIIAL) and won the 2015 Mercury Prize for Best International SME Marketing which is awarded by the Argentina Association of Marketing.

For more information: http://www.lamachi.com.


Justiniano Vila

La Machi – Communication for Good Causes


Skype: justivila

Barcelona: +34 657 485 093 – Vilafranca 7 1

Buenos Aires: +54 911 2293 2002 – Zabala 1551

www.lamachi.com     facebook.com/agencialamachi       @AgenciaLaMachi

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